The Rich Shampoo
- Formulated to help revive extra-dry, colored,​ heat-damaged, and breakage-prone hair​
- Deeply nourishes, conditions and smooths hair for silkier, softer strands
- Helps increase volume and shine​ while reducing shedding and breakage​
- Helps to soothe scalp irritation and dryness
- 97% agree hair is deeply nourished
- 94% agree The Rich Shampoo helps restore dry, breakage prone hair
- 100% agree hair looks and feels healthier
- 99% agree The Rich Shampoo softens and smooths hair
- An intensely hydrating cream formula that doesn’t weigh down strands
- Naturally scented with Rose and Geranium
- Clean. Formulated without synthetic fragrance. Vegan
- Formulated for all hair types
How To Apply
- Apply to wet hair and massage gently into the hair and scalp
- Rinse and repeat as required
- For best results, follow with The Rich Conditioner
​​Use both The Rich Shampoo and The Rich Conditioner as the foundation for a holistic haircare system. For optimal results use with The Scalp Treatment, The Leave-In Hair Treatment, The Hair Oil and The Neem Comb as needed.
Clinically Proven Results
User Proven Results
NOURISH & RESTORE
97%
agree hair is deeply nourished
94%
agree The Rich Shampoo helps restore dry, breakage prone hair
86%
agree The Rich Shampoo helps reduce shedding and breakage
HYDRATION & HEALTH
100%
agree hair looks and feels healthier
100%
agree hair feels instantly hydrated
92%
agree The Rich Shampoo helps soothe scalp irritation and dryness
SMOOTH, SHINE & STYLE
99%
agree The Rich Shampoo softens and smooths hair
99%
agree shine is visibly increased
95%
agree frizz is visibly reduced
CLEANSE & VOLUME
91%
agree hair appears more full and voluminous
100%
agree The Rich Shampoo leaves no residue behind
90%
agree hair stays fresh longer between wash cycles
The Beauty of TFC8®
Our proven results are powered by Professor Bader's TFC8®, Trigger Factor Complex TFC™ - a a carefully crafted blend of high-grade vitamins, lipids, and high-performing, proprietary peptides - and inspired by over 30 years of research, innovation and clinical study.
TFC8® technology guides key nutrients and powerful natural ingredients to the scalp, follicles, and hair, creating and supporting an optimal environment for cellular renewal.
TFC8® turns potent base formulations into smarter, adaptive haircare capable of addressing individualized concerns - such as weak, thinning, or brittle hair, dehydration, shedding and breakage, split ends, frizz, and damage from over-styling, coloring, or external stressors.
TFC8® nourishes and protects, training the hair for the long-term. Resulting in hair that looks and feels healthier, stronger, fuller, and more vibrant.
Key Ingredients
Augustinus Bader haircare is formulated with sustainably-sourced, high potency botanicals and bio-engineered clean actives, where possible, to minimize environmental impact.
THE RICH SHAMPOO
Powered by our patented TFC8® technology and formulated with deeply conditioning Moringa Oil, smoothing Black Oat Complex and restorative Brassica Seed Extract.
Rich in Polysaccharides and Amino Acids, Black Oat helps improve the surface structure of the hair, increasing smoothness, gloss and bounce back, while helping to prevent split ends. This active is known to have a restructuring effect for damaged hair, making it look and feel healthier.
This sustainably-sourced and naturally-derived extract is a powerful conditioner that helps restore and prevent damaged hair, lock in moisture and tame frizz for hair that is nourished, smooth with enhanced shine.​
Rich in vitamins and fatty acids, this oil has long been used to combat dry, brittle, and damaged hair.
This 100% natural, cold-pressed oil is rich in antioxidants and essential fatty acids helps to strengthen hair and boost shine.​
Rich in oleic acid, an essential fatty acid, this deeply conditioning oil is known to help restore dry, damaged strands, while supporting moisture retention and soothing scalp dryness and irritation. Ideal for use on color-treated hair.​
The Rich Shampoo leverages our proprietary TFC8® technology and understanding of cellular renewal processes to deliver exceptional restoration. This formula deeply nourishes the scalp and dry, damaged hair without weighing it down. This shampoo is a unique, clean formula that richly lathers, effectively cleansing and conditioning the scalp and hair without the presence of any silicones or sulfates.
Find Your Shampoo.
The Shampoo
Texture: Weightless gel shampoo
Key Benefits: Cleansing & strengthening
Key Concerns: Build up, thinning, shedding, breakage
Ideal For: Finer hair types
The Rich Shampoo
Texture: Rich cream shampoo
Key Benefits: Nourishing & restoring
Key Concerns: Dryness, damage, breakage, shine, frizz, shedding
Ideal For: Thicker hair types
Frequently Asked Questions
While The Rich Shampoo is suitable for all hair types, it is ideal for dry, damaged hair and thicker hair types.
The Rich Shampoo is vegan and free from parabens, mineral oils, sulfates (SLS, SLES), DEA, and synthetic fragrance.
This formula is housed in a recyclable bottle made from sugar cane. Carton, carton liner and leaflet are 100% recyclable. Carton liner is FSC certified.
Yes, it's a sulfate-free formula designed to maintain your hair color. If you have any concerns, we recommend consulting your hairstylist before use.
Yes, The Rich Shampoo is pregnancy safe, but we recommend consulting with a qualified physician or medical professional if you are pregnant or nursing and have any concerns.
It is naturally scented with Rose and Geranium.
6 weeks or 30 uses.
If you have any concerns, we recommend consulting your hairstylist before use.
Conscious Design
This formula is housed in a Recyclable bottle made from sugar cane. Carton, carton liner and leaflet are 100% recyclable. Carton liner is FSC certified.