The first ever annual ELLE UK Future Of Beauty Awards brings an expert edit of the beauty industry's most innovative, exciting and forward-thinking formulations from the past year, and celebrates the creativity, ingenuity and technology behind the products we put on our face, hair and skin everyday.
“Having combed through thousands of launches, the ELLE Beauty Team, plus a panel of seriously qualified industry experts, shortlisted just 45 products that truly pushed the boundaries of beauty in 2020. Whether it's pioneering lipstick ingredients expanding the possibilities of cruelty-free make-up, never-before-seen packaging design that's both considered and convenient, or scientific breakthroughs in active skincare, we've curated the best of the best when it comes to moving our beauty routines firmly into the future.”
Future of Beauty 2021 - The Essence
“While the toners of yesteryear were stripping and drying, a new generation of formulas have us adding the forgotten step back into our skincare regimes. Rather than leaving skin squeaky clean and tight, they exfoliate and hydrate in equal measure. Augustinus Bader’s offering is perhaps the best example: helping to regulate sebum production and remove impurities while natural actives nourish. Smooth, soft skin awaits.”
Thank you ELLE - we’re thrilled to take home our third Future of Beauty Award in as many years.