In case you haven't heard, vegan beauty brands are a fast-growing arm of the industry. It seems like every other skin-care launch touts "non-toxic" ingredients that claim to be better for the consumer and environment. (We even created our own Allure Clean Best of Beauty Seal in 2019.) While more brands are becoming certified cruelty-free, some are going one step further and launching vegan products. That means, according to cosmetic chemist Ginger King, both the final formula and individual ingredients are not derived from animals or tested on animals. (For example, anything within the realm of milk, honey, and wool isn't vegan.)
One such brand is Augustinus Bader, which just unveiled an upgraded vegan formulation of its beloved The Rich Cream. According to a press release, this editor-favorite moisturizer is already free of talc, parabens, formaldehyde, phthalates, mineral oil, and sulfates — so, for what it's worth, it meets Allure's definition of "clean."
While The Rich Cream is not the first vegan Augustinus Bader product (The Lip Balm, The Face Oil, The Essence, The Cleansing Balm, and The Body Oil have that designation as well), the upgrade features what cofounder Augustinus Bader (a famed stem-cell scientist) describes as "an advanced and smart formula resulting in deeper nourishment and hydration and, overall, a more immaculate complexion."
As a fan of both original and upgraded The Rich Cream versions, I can attest to that statement. The rich, buttery formula sinks in quickly and keeps my dry, stressed skin intensely hydrated overnight and well into the next day. "We merge a deep respect for nature and biology with knowledge-fueled targeting of skin repair needs," Bader tells Allure. "Now that our Rich Cream is vegan, it's an added bonus — it is the ultimate sign of respect for nature." Another piece of exciting news: The brand says it's working on becoming entirely vegan.
The non-vegan ingredients cut from the formula include lanolin and beeswax. King (who is not affiliated with the brand) explains that lanolin is derived from wool grease and can cause long-term sensitivity and allergic reactions for some people. You also won't find lactic acid (a type of alpha hydroxy acid or AHA) in the upgraded formula, which King says is most likely created from fermented milk, and, therefore, not vegan.