Who What Wear: Augustinus Bader Just Released a Cleanser and it's Basically Liquid Gold

"Truth is, the new cleanser is genuinely the most perfect cleanser"

"I’m a bit of a cleanser snob if I’m honest. I don’t care about luxury or expense (some of my favourite cleansers ever cost less than a tenner), I’m just fussy. If you ask me, a great cleanser that offers up a deep clean without disrupting the skin barrier and causing tightness lays at the heart of any perfect skincare routine. Because the truth is, and I know you don’t want to hear this, but that rather satisfying tight feeling you get after going in with a new cleanser doesn’t mean your skin is super clean, it’s just its way of crying out for help.

So, when I caught news of the fact that Augustinus Bader was due to bring out a new cleanser, you can probably understand that I was a little bit dubious. For those that aren’t familiar with the brand, Augustinus Bader is a super-luxe German skincare brand (headed up by professor Augustinus Bader himself) famous for creating seriously efficacious moisturisers that are loved by some of our favourite celebs (VB, Alexa and Margot, I’m looking at you). From the iconic The Cream to the cult glow-boosting, skin-loving Cell Rejuvenating Power Serum formulated in collaboration with Victoria Beckham Beauty, all of the Augustinus Bader products have one thing in common: they all contain the brand’s famous (and of course patented) TFC8 complex which works to reduce signs of damage and ageing.

Let me first say that I am a huge fan of the TFC8 complex. The VB Beauty serum is basically one of my favourite skincare products ever and there is no doubt that long-term skin health is at the centre of all Bader products. So, in theory, I should have been totally over the moon about the new cleanser. However, my initial reservations were founded in the fact that I’m not a huge fan of the original moisturisers (The Cream and The Rich Cream). For my oily skin, they are simply just too rich for my already congested complexion. My concerns were that the new The Cream Cleansing Gel (£50), would also have a thick, rich cream consistency that my skin rejected. But good grief, how wrong I was.

The truth is, the new cleanser is genuinely the most perfect cleanser my face has ever been blessed to. My concerns that the texture would be overly creamy and sumptuous were totally wrong. Actually, it’s a relatively runny, gel-like formula that has the silkiness and nourishment of a cream, but the deep cleansing abilities of a gel. With aloe vera leaf juice, cucumber extract and rose flower water, it’s calming, soothing and purifying, making it ideal for sensitive skin types like mine. However, most importantly, it’s formulated with TFC8 to deliver all of those high-grade vitamins and amino acids to boost cell renewal and repair. When massaged into damp skin, it creates a luxe-feeling lather that cleanses pores with ease and, once rinsed, leaves skin feeling healthy and, dare I say, normal. Plus, after a couple of weeks of use, my skin looks healthier, clearer and noticeably more glowing than it did previously."

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