InStyle: You Can Expect to See This Face Cream Everywhere This Year

"By creating a face cream, simply dubbed The Cream, that actually does what thousands of brands have been trying to do (or claiming to do) for decades: make your skin heal faster and look younger."

"Augustinus Bader never had any intension of creating a skincare brand for consumers. Ironically, the medical professional who has spent over 30 years researching clinical developments in stem cell science, became the skincare world's BFF (and his singular product, a cult-classic) in less than 12 months. And you can expect that popularity to continue to grow right through 2019.

He didn't do it through Instagrammable packaging, a cute name, or an affordable price-tag, but by creating a face cream, simply dubbed The Cream, that actually does what thousands of brands have been trying to do (or claiming to do) for decades: make your skin heal faster and look younger.

"I had never considered launching a consumer skincare brand," Bader reveals. "My experience is as a physician and as a research scientist. When I met Charles Rosier the brand’s co-founder, I was working on a treatment to create scar-free healing in children suffering from severe burns. I was also developing treatments for patients with diabetic wounds, as well as other stem cell-based treatments."

After finding it challenging to secure funding for the clinical trials he needed to bring a wound gel to the market, his co-founder suggested raising awareness to his work and funding those trials another way: by launching a skincare range."

Read the full article here.

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