SheerLuxe: Why G-Beauty is the New K-Beauty

"This will make your skin look better than ever"

While German brands are not that new in beauty, they are fast becoming global bestsellers thanks to their scientific innovation, simplicity and organic and sustainable credentials. And with clean living, an increasing priority for so many, here are the G-beauty brands to put on your radar…

The G Brand: Augustinus Bader

And finally, the prize to the best newcomer has to go to Augustinus Bader. You might have to remortgage your house to afford it but you'll be glad you did. Just two years old but AB already has a major celebrity following with Kate Bosworth claiming, “my skin craves this!”. With only two face creams available in the range, a regular and a rich formula, we have no doubt this is just the beginning of what’s in store. While no face cream will get rid of lines, boy this will make your skin look better than ever. Just ask Victoria Beckham…

 

Back to News & press