
Cell Rejuvenating Priming Moisturizer in Golden
- Renews your skin while creating an instantly gratifying glow.
- Improves radiance and immediately minimizes the appearance of pores and imperfections.
- Diminishes the appearance of fine lines and wrinkles.
- 100% greater cell turnover after 16 days of use compared to untreated control.
- 97% of people analyzed had a reduction in pore size after 6 weeks of use.
- 88% of people analyzed experienced increased skin radiance after 6 weeks of use.
- See more in user trials.
- Instantly elevate your glow and delivers serious skin-enhancing results.
- Formulated for all skin types. Fragrance Free. Free From List.
- See all ingredients.
How To Apply
- Apply it on bare skin for natural sun-kissed radiance.
- Wear it under makeup as a warm, illuminating primer.
- Dab over makeup on the high points of the face - cheekbones, brow bones or along the bridge of the nose - for a fresh, radiant effect.
- Mix with The Body Cream for an all over glow from head-to-toe.
Suitable for all skin types and skin tones. Duration: 30s
Clinical & User Trials
Cell Turnover - 100% greater cell turnover after 16 days of use compared to untreated control**
Pore Reduction - 97% of people analyzed had a reduction in pore size after 6 weeks***
Skin Radiance - 88% of people analyzed experiences increased skin radiance after 6 weeks of use***
94% of people they saw significant improvement in the appearance of pores
93% of people agree their their skin was instantly hydrated with a youthful, radiant glow
81% of people agree their skin looked and felt more lifted and tightened
78% of people agree that the product diminished the appearance of fine lines and wrinkles
100% of people agree their skin looked and felt softer
96% of people agree that their skin looked and felt smooth, soothed, and calm
93% of people agree that their skin tone looked and felt more balanced
87% of people agree that their skin appeared plumped, replenished, firmed and lifted
75% of people agree that the product transformed their visible signs of aging
72% of people agree that the product improved the appearance of their deep-set frown lines and wrinkles
* Based on consumer surveys of 33 subjects, 35-65 years of age
** Based on a clinical test group of 32 subjects, 35-65 years of age
*** Based on a clinical test group of 33 subjects, 18-65 years of age.
Find Your Light
Both versions of Cell Rejuvenating Priming Moisturizer are lightweight primer-meets-moisturizer formulas that provide the same nourishing benefits, backed by clinical results. But which shade is for you? Shop The OriginalKey Ingredients
Augustinus Bader skincare is formulated with sustainably-sourced, high potency botanicals and bio-engineered clean actives, where possible, to reduce environmental impact.
Cell Rejuvinating Moisturizer GoldenPowered with TFC8® technology and combined with a powerful blend of active molecules, this serum strengthens skin’s moisture barrier as it defends against agressors.
See all ingredients | Free From ListOur skincare is 100% free of parabens, fragrance, SLS, SLES, DEA, heavy metals, talc, and petrolatum/paraffin/mineral oil and formulated without unnecessary preservatives, solvents, or emulsifiers.
WATER / AQUA / EAU, GLYCERIN, TRIETHYLHEXANOIN, ETHYLHEXYL POLYHYDROXYSTEARATE, ISOSTEARYL ISOSTEARATE, SACCHAROMYCES/XYLINUM/BLACK TEA FERMENT, 1,2-HEXANEDIOL, OCTYLDODECYL MYRISTATE, PERSEA GRATISSIMA (AVOCADO) OIL, SILICA, SODIUM ACRYLATES COPOLYMER, TITANIUM DIOXIDE (CI 77891), POTASSIUM CETYL PHOSPHATE, TFC-8, SODIUM HYALURONATE, PAPAIN, SYNTHETIC FLUORPHLOGOPITE, CHLORELLA VULGARIS EXTRACT, LECITHIN, SODIUM POLYACRYLATE, PANTHENOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, CITRIC ACID, CETYL PALMITATE, SORBITAN STEARATE, TOCOPHEROL, SODIUM HYDROXIDE, CAPRYLYL GLYCOL, CARBOMER, N-HYDROXYSUCCINIMIDE, PROPYLENE GLYCOL, SODIUM BENZOATE, TIN OXIDE, ALGIN, O-CYMEN-5-OL, POLYSORBATE 80, POTASSIUM SORBATE, HYDROGENATED LECITHIN, PALMITOYL TETRAPEPTIDE-10.

In partnership with Victoria Beckham and her team, we took this same approach and created this amazing new serum, which respects healthy skin physiology and protects the skin barrier function. All the know-how is based upon the scientific knowledge of what our skin cells really need to work at their best.
Professor Augustinus Bader Read About Professor BaderThe primer in golden is my favorite thing so far. I wear that without foundation and it’s so natural and perfect.

It’s been a dream to develop, with Augustinus, a priming moisturizer that works to improve the health of my skin and gives me that fresh, natural glow that I love..
Victoria BeckhamCould it be? The holiest of holy skin grails?

One of the best primers there is. It’s luxurious and radiant, and leaves your skin ready for makeup.

The new Cell Rejuvenating Priming Moisturizer is just as amazing as I expected it to be.

It's up there with the best you can get for boosting skin health. Then comes the bronzy, pearlescent glow that makes you look like you've spent two weeks at a Maldives spa

Discover Victoria Beckham's Collection
A new gold standard in science-backed beauty. Shop The Collection
Frequently Asked Questions
Cell Rejuvenating Priming Moisturizer - Golden is the first step in your makeup routine for an all over glowy base, or over makeup on the high points of your face to highlight and add radiance.
The Cell Rejuvenating Priming Moisturizer is free from gluten, fragrance, parabens, mineral oils, sulfates (SLS, SLES) and DEA. It is not vegan.
Yes, it is safe to use while pregnant or breastfeeding.
The Cell Rejuvenating Priming Moisturizer Golden is a makeup / skincare hybrid meant to be the first step in your makeup routine. It is not meant to replace a daily moisturizer, but the step between skincare and makeup application.
Apply The Cell Rejuvenating Priming Moisturizer Golden after applying The Cream or The Rich Cream for added priming benefits, or combine together for an ultra-hydrating, pearlescent glow.
The new Golden shade is the same high performance, lightweight formulation as the original, but is infused with amber and gold pearl for a warm, bronzed glowing effect.
No, the Golden shade does not have any pigment or coverage in it. It is infused with amber and gold pearl for a warm, bronzed glowing effect.