The Rich Cream
The Foaming Cleanser
The Light Cream
The Face Cream Mask
The Serum - Limited Edition
The Eyebrow and Lash Enhancing Serum
The Serum
The Eye Cream
The Ultimate Soothing Cream
The Cream
The Essence
The Face Oil
The Cream Cleansing Gel
The Cleansing Balm
The Discovery Duo
The Lip Balm
The Shampoo
The Conditioner
The Hair Oil
The Leave-In Hair Treatment
The Scalp Treatment
The Neem Comb
The Body Cream
The Body Oil
The Body Lotion
The Hand Treatment
The Hydration Heroes with The Rich Cream
The Revolutionary Haircare Trio
The Body Rejuvenation Duo
The Essential Kit
The AB Trial Edit
The Hand and Lip Kit
The Supreme Collection
The Icons with The Cream
The Hero Face Hydrators
The Double Cleanse
The Body Collection
The Double Duo
Cell Rejuvenating Moisturizer: The Starter Set
Cell Rejuvenating Power Serum Sample Set
Cell Rejuvenating Moisturizer: The Starter Set
Cell Rejuvenating Power Serum
Cell Rejuvenating Priming Moisturizer in Golden
The Shampoo
- Cleanses and refreshes thoroughly while hydrating and moisturizing the scalp and hair.
- Helps to reinvigorate and strengthen hair to combat signs of damage and reduce breakage.
- Boosts hair thickness and shine while improving moisture retention and smoothing locks.
- Supports keratin production for improved hair structure and vigor.
- Supports improved scalp and follicle health and renewal, preventing flakiness and supporting natural hair growth.
- Protects the hair against environmental stressors.
- 96% agree their overall hair health/quality is improved.
- 99% agree The Shampoo helps improve hair growth.
- 100% agree their scalp is not left feeling dry or stripped.
- See clinical and user trials.
- Lightweight, gently foaming texture. Leaves hair feeling fresh and never weighed down.
- Formulated without irritants, allergens, silicones, parabens, or sulfates. Fragrance-free.
- Suitable for all hair types. Vegan.
- See ingredients.
How To Apply
Apply to Wet Hair
- Massage gently into the scalp and hair, daily or as needed.
- Rinse and repeat as required.
- Follow with The Conditioner.
- Suitable for all hair types.
Use both The Shampoo and The Conditioner as the foundation for a holistic haircare system. For optimal results use with The Scalp Treatment, The Leave-In Hair Treatment, The Hair Oil and The Neem Comb as needed.
Duration: 40sClinically Proven Results
The Shampoo
The Shampoo increased hair smoothness by
277%
The Shampoo increased hair strength by
192%
The Shampoo increased shine by
233%
The Shampoo increased hydration by 84%
The Shampoo increased shine by 233%
The scalp was 177% less dry after using The Shampoo
Hair appears 198% healthier after using The Shampoo
The Shampoo increased hair strength by 192%
The Shampoo increased strand thickness by 197%
The Shampoo increased hair smoothness by 277%
The Shampoo decreased hair follicle clog by 92%
The Shampoo increased hair count by 16%
The Shampoo reduced broken and damaged hair from brushing by 89%
*In a 12-week Clinical Trial of 35 women and men with all hair types.
User Proven Results
The Shampoo
100%
agree The Shampoo makes hair feel healthier.96%
agree The Shampoo reduces scalp dryness.100%
agree The Shampoo makes hair shinier.all results for this product
The Shampoo
100%
agree The Shampoo helps enhance hair’s natural texture.98%
agree The Shampoo increases their hair’s volume.98%
agree The Shampoo helps prevent hair loss.all results for this product
The Shampoo
100%
agree hair feels clean after using The Shampoo.96%
agree their overall hair health/quality is improved.99%
agree The Shampoo helps improve hair growth.all results for this product
The Shampoo
98%
agree their hair feels thicker.100%
agree their hair is left feeling nourished.100%
agree hair looks and feels renewed and restored after using The Shampoo.all results for this product
96% agree their overall hair health/quality is improved.
100% agree The Shampoo makes hair shinier.
100% agree The Shampoo makes hair look healthier.
100% agree The Shampoo makes hair feel healthier.
100% agree The Shampoo helps hair color appear more vibrant.
100% agree The Shampoo helps enhance hair’s natural texture.
100% agree their scalp is not left feeling dry or stripped.
100% agree their hair is left feeling nourished.
96% agree The Shampoo reduces scalp dryness.
95% agree their hair feels more hydrated after use.
98% agree their hair feels stronger after use.
98% agree The Shampoo increases their hair’s volume.
98% agree their hair appears fuller.
98% agree their hair feels thicker.
100% agree hair looks and feels renewed and restored after using The Shampoo.
100% agree The Shampoo decreases hair breakage.
99% agree The Shampoo helps improve hair growth.
98% agree The Shampoo helps prevent hair loss.
83% agree The Shampoo helps repair hair from heat and coloring damage.
100% agree hair feels clean after using The Shampoo.
96% agree The Shampoo does not tangle hair.
98% agree The Shampoo does not weigh hair down.
99% agree The Shampoo does not leave any residue behind.
100% agree hair feels easier to manage/style after using the Shampoo.
**In a 12-week Consumer Perception Study of 105 women and men with all hair types.
The Beauty of TFC8®
Our proven results are powered by Professor Bader's TFC8®, or Trigger Factor Complex - an exclusive patented technology comprised of over 40 ingredients and inspired by over 30 years of research, innovation and clinical study.
TFC8® technology guides key nutrients and powerful natural ingredients to the scalp, follicles, and hair, creating and supporting an optimal environment for cellular renewal.
TFC8® turns potent base formulations into smarter, adaptive haircare capable of addressing individualized concerns - such as weak, thinning, or brittle hair, dehydration, shedding and breakage, split ends, frizz, and damage from over-styling, coloring, or external stressors.
TFC8® nourishes and protects, training the hair for the long-term. Resulting hair looks and feels healthier, stronger, fuller, and more vibrant.
Key Ingredients
Augustinus Bader haircare is formulated with sustainably-sourced, high potency botanicals and bio-engineered clean actives where possible, to reduce environmental impact.
The ShampooPowered by our patented TFC8® technology and formulated with soothing Vitamin B5, and potent botanical extracts including Watercress & Indian Cress, Shikakai, and Maca Root to nourish, reinvigorate, and protect the hair and scalp.
See all ingredients | Free From List
A potent hair health duo that stimulates and prolongs growth while strengthening strands from the root. Supports keratin production for improved hair structure and vigor.
A fortifying active from the sacred maca root, known to stimulate follicles, protect hair, and improve thickness and strength. Helps anchor strands to the scalp, for reduced breakage and shedding.
Soothes, moisturizes and softens from root to tip, making hair much easier to comb while boosting strength and shine.
A beautifying botanical derived from an herb native to Asia. Naturally softens, detangles and refreshes hair, while keeping the scalp optimally hydrated, preventing flakiness, fortifying strands, and supporting growth.
A powerful medicinal herb used for generations to treat hair loss. Its antibacterial, anti-fungal and anti-inflammatory properties help optimize scalp health while strengthening the hair follicles and encouraging growth.
Improves hair’s moisture retention so it has a healthy, natural shine. It is also known to help sooth the scalp, improve blood circulation in the scalp, and strengthen hair follicles to help grow a thicker mane.
A rich source of antioxidants and punicic and linolenic fatty acids. Optimizes skin’s self-renewal mechanisms while detoxifying and protecting against visible signs of damage.
A vegan keratin alternative that naturally rejuvenates hair, micro-penetrating the surface of each strand to reduce damage and reveal fresher-looking tresses.
Our haircare is 100% free of parabens, fragrance, SLS, SLES, DEA, heavy metals, talc, and petrolatum/paraffin/mineral oil and formulated without unnecessary preservatives, solvents, or emulsifiers.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Coco-Betaine, Coco-Glucoside, Erythritol, Panthenol, Sodium Chloride, Glycerin, Citric Acid, Hydrolyzed Vegetable Protein, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Saccharide Isomerate, Potassium Sorbate, Sodium Benzoate, Hydrolyzed Rice Protein, Lepidium Meyenii Root Extract, Maltodextrin, Acacia Concinna Fruit Extract, Melia Azadirachta Leaf Extract, Nasturtium Officinale Extract, Tropaeolum Majus Extract, Sodium Citrate, Camellia Sinensis Leaf Extract, Hydrogenated Lecithin, Tocopheryl Acetate, Xanthan Gum, Amber Extract, Sorbic Acid, Bambusa Arundinacea Stem Extract, Alanyl Glutamine, Arginine, Oligopeptide-177, Phenylalanine, Sisymbrium Irio Seed Oil.
The Shampoo represents a disruptive approach that is deeply rooted in science and untangles any confusion about how best to cleanse the hair. Unlike any other shampoo available, this innovative formula is developed with TFC8® technology to target cells in the hair follicles, where healthy hair begins to form -- going beyond just cleansing to actively create an optimal environment for repair and regrowth.
Professor Augustinus Bader Read About Professor BaderThe lip balm is the creamiest, most nourishing I've tried!
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Frequently Asked Questions
The Shampoo is 100% vegan and free of gluten, GMOs, parabens, silicones, sulfates (SLS, SLES), DEA, fragrance, heavy metals, talc, and petrolatum/paraffin/mineral oil.
100% glass/metal bottle + metal cap (fully recyclable) in a recycled FSC (TM) carton (fully recyclable).
Yes, it's a sulfate-free formula designed to maintain your hair color. If you have any concerns, we recommend consulting your hairstylist before use.
Yes, The Shampoo is safe to use in pregnancy and breastfeeding.
The Shampoo is unscented, with no fragrance added.
On average 2-3 months, but depends on your usage, hair thickness and length
The Shampoo should be used 2-3 times per week or us needed
We would recommend you consulting with your hair stylist
Pairs Well With
The Shampoo pairs well with the following products for your haircare routine
