In the unwritten beauty dictionary, "reformulation" is a dirty word. After all, beauty is personal, and when you find something that works for you, a brand's decision to tweak an existing formula can feel like a direct betrayal — as evidenced by the one-star reviews of "BRING BACK THE OLD FORMULA!!!" you can find on thousands of product pages across the internet. There are myriad reasons why a company might change the ingredients of a beloved product — to cut costs, account for ingredient shortages, remove controversial chemicals... — but for Professor Augustinus Bader, there is only one: to make that product better.
Bader, co-founder of his eponymous brand, is careful to refer to the new version of his best-selling The Rich Cream as an upgrade, not a reformulation. Indeed, all of the qualities that have earned the moisturizer its loyal fanbase of celebrities and beauty editors since its launch in 2018, like the patented Trigger Factor Complex (or TFC8), remain untouched. They didn't have to change the formula, but Bader and his team just see things differently — they want to stay on the cutting edge of what you can find in consumer skin care. And so they make small tweaks to improve upon what's already there, the way you might start with one recipe and add a little more brown sugar or a little less salt to taste the next time around. It's The Rich Cream 2.0, not 1.0 redux.
"After using the updated formula at night for about a week, I found it to have the same transformative results that have kept me hooked on the original, clearing pigmentation from breakouts past and smoothing out the dry patches around my nose with equal efficacy." - Rachel Krause, Refinery 29
"We are always in the lab looking to improve and innovate," Bader says. "The Rich Cream upgrade takes all the best of the original award-winning formula and raises the bar. We saw unparalleled clinical and user trial results, the texture is rich and nourishing, and as a plus, this version is also vegan." The Rich Cream was originally formulated with beeswax and lanolin; without them, the formula is now 100% vegan, which Bader calls "the ultimate sign of respect for nature." Hyaluronic acid and hydrolyzed rice protein joined the lineup for additional hydrating and skin-strengthening benefits. (The results of a clinical trial of 30 participants over one month reported a 145% improvement level in skin hydration.)
Read the full article at Refinery29.com