
Cell Rejuvenating Priming Moisturizer
- Renews your skin while creating an instantly gratifying glow.
- Improves radiance and immediately minimizes the appearance of pores and imperfections.
- Diminishes the appearance of fine lines and wrinkles.
In a clinical trial:
- 100% greater cell turnover after 16 days of use compared to untreated control.
- 100% of people agree their skin looked and felt softer.
- 96% of people agree that their skin looked and felt smooth, soothed, and calm.
- See more in user trials.
- A color-free, illuminating priming moisturizer. Lightweight. Formulated for all skin types.
- Fragrance Free. Free From List.
- See all ingredients.
How To Apply
Following The Cream or The Rich Cream, smooth 1-2 pumps of Cell Rejuvenating Priming Moisturizer evenly over face and neck.
Wear alone for a subtle pearlescent glow or under makeup to enhance the performance and wearability of your other products.
Duration: 14sClinical & User Trials
100% greater cell turnover after 16 days of use compared to untreated control**
97% of people analyzed had a reduction in pore size after 6 weeks***
88% of people analyzed experiences increased skin radiance after 6 weeks of use***
94% of people they saw significant improvement in the appearance of pores.
93% of people agree their their skin was instantly hydrated with a youthful, radiant glow.
81% of people agree their skin looked and felt more lifted and tightened.
78% of people agree that the product diminished the appearance of fine lines and wrinkles.
100% of people agree their skin looked and felt softer.
96% of people agree that their skin looked and felt smooth, soothed, and calm.
93% of people agree that their skin tone looked and felt more balanced.
87% of people agree that their skin appeared plumped, replenished, firmed and lifted.
75% of people agree that the product transformed their visible signs of aging.
72% of people agree that the product improved the appearance of their deep-set frown lines and wrinkles.
* Based on consumer surveys of 33 subjects, 35-65 years of age
** Based on a clinical test group of 32 subjects, 35-65 years of age
*** Based on a clinical test group of 33 subjects, 18-65 years of age.
Find Your Light
Both versions of Cell Rejuvenating Priming Moisturizer are lightweight primer-meets-moisturizer formulas that provide the same nourishing benefits, backed by clinical results. But which shade is for you? Shop GoldenKey Ingredients
Augustinus Bader skincare is formulated with sustainably-sourced, high potency botanicals and bio-engineered clean actives, where possible, to reduce environmental impact.
Cell Rejuvinating Priming Moisturizer OriginalPowered by our TFC8® technology and formulated with a blend of potent botanicals and vitamins for long lasting radiance. Swipe to see key ingredients.
See all ingredients | Free From ListOur skincare is 100% free of parabens, fragrance, SLS, SLES, DEA, heavy metals, talc, and petrolatum/paraffin/mineral oil and formulated without unnecessary preservatives, solvents, or emulsifiers.
WATER / AQUA / EAU, GLYCERIN, TRIETHYLHEXANOIN, ETHYLHEXYL POLYHYDROXYSTEARATE, ISOSTEARYL ISOSTEARATE, SACCHAROMYCES/XYLINUM/BLACK TEA FERMENT, 1,2-HEXANEDIOL, OCTYLDODECYL MYRISTATE, PERSEA GRATISSIMA (AVOCADO) OIL, SILICA, SODIUM ACRYLATES COPOLYMER, TITANIUM DIOXIDE (CI 77891), POTASSIUM CETYL PHOSPHATE, TFC-8, SODIUM HYALURONATE, PAPAIN, SYNTHETIC FLUORPHLOGOPITE, CHLORELLA VULGARIS EXTRACT, LECITHIN, SODIUM POLYACRYLATE, PANTHENOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, CITRIC ACID, CETYL PALMITATE, SORBITAN STEARATE, TOCOPHEROL, SODIUM HYDROXIDE, CAPRYLYL GLYCOL, CARBOMER, N-HYDROXYSUCCINIMIDE, PROPYLENE GLYCOL, SODIUM BENZOATE, TIN OXIDE, ALGIN, O-CYMEN-5-OL, POLYSORBATE 80, POTASSIUM SORBATE, HYDROGENATED LECITHIN, PALMITOYL TETRAPEPTIDE-10.
Could it be? The holiest of holy skin grails?

One of the best primers there is. It’s luxurious and radiant, and leaves your skin ready for makeup.

The new Cell Rejuvenating Priming Moisturizer is just as amazing as I expected it to be.


It was an honor to collaborate with Victoria for her first skin launch. It's the first priming moisturizer of its kind to care for your skin cells while also preparing your skin for makeup application.
Professor Augustinus Bader Read About Professor BaderThe primer in golden is my favorite thing so far. I wear that without foundation and it’s so natural and perfect.

It’s been a dream to develop, with Augustinus, a priming moisturizer that works to improve the health of my skin and gives me that fresh, natural glow that I love..
Victoria BeckhamDiscover Victoria Beckham's Collection
A new gold standard in science-backed beauty. Shop The Collection
Frequently Asked Questions
The Cell Rejuvenating Priming Moisturizer is the first step in your makeup routine.
Yes, you can layer the Cell Rejuvenating Priming Moisturizer on top of your favorite Augustinus Bader cream. We recommend allowing your Cream or Rich Cream to fully absorb (approximately 2-3 minutes) before applying the Priming Moisturizer.
The Cell Rejuvenating Priming Moisturizer is free from gluten, fragrance, parabens, mineral oils, sulfates (SLS, SLES) and DEA. It is not vegan, although our goal is to use non animal-derived products whenever possible.
Yes, it is safe to use while pregnant or breastfeeding.
Use after applying The Cream or The Rich Cream for added priming benefits and an ultra-hydrating, pearlescent glow.
You would use these products together for maximum hydration and anti-aging benefits plus priming and illuminating benefits. Our creams couple the proprietary TFC8® technology with high potency botanicals and clean actives that work synergistically with the complex to enhance its performance and its ability to aid in repair and renewal. The Cell Rejuvenating Priming Moisturizer bridges skincare and makeup by offering a priming effect infused with the same technology, designed to make skin look radiant and give you the perfect canvas. Together they ensure skin performs at its optimal level and looks its very best.
No, it is meant to be the step between skincare and makeup application. However, it does contain ingredients that will provide some of the benefits commonly associated with moisturizers, and is meant to be a skincare-makeup hybrid product for maximum efficacy. It pairs well with The Cream or Rich Cream, for even more impactful hydration.
Inspired by 30 years of research and innovation, The Cream and The Rich Cream are powered by Augustinus Bader’s proprietary TFC8® to instantly hydrate and transform the complexion. Used as part of your daily skincare routine, morning and evening, our moisturisers deliver vibrant, healthy, radiant skin and a firmer, smoother appearance.
The Cell Rejuvenating Priming Moisturizer is a makeup / skincare hybrid meant to be the first step in your makeup routine. Loaded with effective priming actives including blurring powders, brightening extracts and pore perfectors, plus the renewal properties of our proprietary TFC8 technology, this formula creates the perfect canvas for makeup, leaving you with illuminated, radiant skin.