POWERED BY TFC8®

The Rich Haircare Duo

The Rich Shampoo

The Rich Shampoo

- Formulated to help revive extra-dry, colored,​ heat-damaged, and breakage-prone hair​

- Deeply nourishes, conditions and smooths hair for silkier, softer strands

- Helps increase volume and shine​ while reducing shedding and breakage​

- Helps to soothe scalp irritation or dryness

The Rich Conditioner

The Rich Conditioner

- Restores damaged hair and strengthens strands, helping to reduce breakage and prevent split ends​

- Deeply hydrates and helps nourish dry, brittle hair​

- Reduces frizz and smooths locks for a glossy finish​

- Helps improve volume for fuller-looking hair​

HOW TO USE

Step 1: The Rich Shampoo 


  • Apply to wet hair and massage gently into the hair and scalp
  • Rinse and repeat as required


Step 2: The Rich Conditioner 


  • Apply to clean, damp hair after using The Rich Shampoo from Augustinus Bader 
  • Work through the length of hair
  • Leave on for 1-2 minutes
  • Rinse thoroughly

The Beauty of TFC8®

Our proven results are powered by Professor Bader's TFC8®, Trigger Factor Complex TFC™ - a a carefully crafted blend of high-grade vitamins, lipids, and high-performing, proprietary peptides - and inspired by over 30 years of research, innovation and clinical study.

1

TFC8® technology guides key nutrients and powerful natural ingredients to the scalp, follicles, and hair, creating and supporting an optimal environment for cellular renewal.

2

TFC8® turns potent base formulations into smarter, adaptive haircare capable of addressing individualized concerns - such as weak, thinning, or brittle hair, dehydration, shedding and breakage, split ends, frizz, and damage from over-styling, coloring, or external stressors.

3

TFC8® nourishes and protects, training the hair for the long-term. Resulting in hair that looks and feels healthier, stronger, fuller, and more vibrant.

120 AWARDS IN 5 YEARS

In just 5 Years, Augustinus Bader has garnered an unprecedented 120 industry-coveted awards.


Inspired by three decades of groundbreaking research by a world-leading specialist, Augustinus Bader is backed by the highest caliber of applied science in the industry.


From top honors in innovation to "Best of Beauty," the industry's most experienced and discerning judges have spoken no fewer than 120 times.

Esquire: Best in Face - 2023 Grooming Awards
ESQUIRE Best in Face - 2023 Grooming Awards

"Instantly soothe, depuff, and wake up tired-looking eyes with an added dose of Bader’s proprietary anti-aging formula."

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Vogue: Best Night Cream
Vogue Best Night Cream

The Rich Cream & The Cream. 2023.

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InStyle: Best Cleanser for Oily & Acne-Prone Skin
InStyle Best Cleanser for Oily & Acne-Prone Skin

"This cleanser strikes the perfect balance of stripping away the heaviest makeup and debris — while also being very gentle and hydrating on the skin."

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Beauty Life Magazine: Top 10 Serums
Beauty Life Magazine Top 10 Serums

"The Serum of Augustinus Bader is a must-have for those seeking radiant, youthful, and healthier-looking skin."

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Harper's Bazaar: 2023 Anti-Aging Skincare Award
HARPER'S BAZAAR 2023 Anti-Aging Skincare Award

"Exfoliation and hydration aren’t mutually exclusive with The Essence toner, which reveals new skin with a blend of proven acids and boosts hydration with glycerin and hyaluronic acid."

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Allure: Reader's Choice Winner 2022
ALLURE Reader's Choice Winner 2022

"Augustinus Bader has become the runaway beauty industry success story of our time."

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Glamour: Beauty Awards 2022
GLAMOUR Beauty Awards 2022

"My on-and-off relationship with eye cream has become a full-blown commitment."

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British Vogue: Best Beauty Expert Bottled
British Vogue Best Beauty Expert Bottled

The Cream. 2023.

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Cosmopolitan: Best Cleansing Balm
Cosmopolitan Best Cleansing Balm

"If you aren’t already double-cleansing, then let this balm be your reminder to get to it. It’s a luxe avocado- and olive-fruit-based cleanser that removes makeup like a dream."

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Marie Claire: Best Shampoo for Damaged Hair
Marie Claire Best Shampoo for Damaged Hair

"The formula is ideal for over-manipulated hair that is in desperate need of extra TLC. Judge, Ricardo Vila Nova described it as a “high performer and high-tech product that delivers longterm results.”

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