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The Shampoo
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88%

agree natural hair growth is visibly improved

92%

agree hair appears more full

91%

agree hair feels thicker

* In a 12-week Consumer Perception Study of 105 m/f with all hair types.

Hair Awards: The 58 Best Hair Products of 2024

Harper's Bazaar

Best Shampoo for Damaged Hair

Marie Claire Hair Awards

Best in Hair, Best Shampoo

Tatler

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The Shampoo

A deep yet gentle cleanse for scalp and hair that hydrates and strengthens for fuller, healthier-looking hair. Powered by TFC8®.

Quantity 1

Proven Results

277%
The Shampoo increased hair smoothness by
192%
The Shampoo increased hair strength by
233%
The Shampoo increased shine by
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Before
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After 12 Weeks
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Before
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After 12 Weeks
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Before
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After 12 Weeks
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Before
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After 12 Weeks

*In a 12-week Clinical Trial of 35 women and men with all hair types.

The Science of TFC8® 

Our original patented technology.

What It Is 

A precise blend of high-grade vitamins, lipids, and high-performing, proprietary peptides. 

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How It Works

Improves cell communication and enhances natural renewal processes.

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What It Does

Combats signs of aging and damage, supporting continuous, visible renewal of scalp and hair.

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Who It’s For

Designed for all scalp and hair types.

CLEAN & HIGH PERFORMING

Key Ingredients

Powered by our proprietary TFC8® technology and formulated with botanical extracts to nourish, reinvigorate, and protect the scalp and hair.

TFC8®

Supports cell communication and creates the optimal environment for continuous, visible renewal.

Watercress and Indian Cress Extracts

Helps stimulate natural growth while strengthening strands. Supports keratin production for improved hair structure.

Maca Root Extract

Helps stimulate hair follicles, improve thickness and strength, and reduce breakage and shedding.

Vitamin B5

Soothes, moisturizes, and softens from root to tip, making hair easier to comb while boosting strength and shine.

Shikakai Extract

Naturally softens, detangles, and refreshes hair while hydrating the scalp and preventing flakiness.

Bamboo Extract

Helps improve moisture retention and soothe the scalp.

Hydrolyzed Vegetable Protein

A vegan keratin alternative that naturally rejuvenates hair, reducing damage and revealing fresher-looking strands.

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How to Apply

Apply to Wet Hair

  1. Massage gently into the scalp and hair, daily or as needed
  2. Rinse and repeat as required
  3. For best results, follow with The Rich Conditioner 

Your Streamlined Routine

Step 1 Shampoo
The Shampoo

The Shampoo

Cleanses & hydrates the scalp & hair
From $80
1 Size
1 Size
Step 2 Conditioner
The Rich Conditioner

The Rich Conditioner

Deeply conditions dry, damaged hair, softens & smooths
From $80
1 Size
1 Size
Step 3 Scalp
The Scalp Treatment

The Scalp Treatment

Supports scalp health & helps reduce shedding
From $116
1 Size
1 Size
Step 4 Oil
The Hair Oil

The Hair Oil

Nourishes, reduces breakage, & boosts shine
From $72
1 Size
1 Size

FAQS

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AUTO-REPLENISHMENT

Stay Consistent. Stay Replenished.

Maintain your routine without interruption. Auto-Replenishment ensures your AB essentials arrive exactly when you need them, supporting consistent, visible results.

  • Save 20% on most Augustinus Bader products
  • Complimentary standard delivery
  • Easily pause or cancel your plan (after a minimum of 3 delivery cycles)
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