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The Rich Shampoo
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97%

agree hair is deeply nourished

94%

agree helps restore dry, breakage prone hair

99%

agree The Rich Shampoo softens and smooths hair

* In a 4-week Consumer Perception Study of 105 m/f, ages 18+

US Skin & Hair Awards: The Best Shine-Boosting Shampoo

Marie Claire

Best Shampoo for Scalp Health and Dandruff / Splurge

Self Health Beauty Awards: Best Shampoo for Scalp Health and Dandruff / Splurge

Best For Hair

Gentleman's Journal

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The Rich Shampoo

A cream shampoo that gently cleanses while nourishing dry, damaged hair without weighing it down for soft, silky volume. Powered by TFC8®.

Quantity 1
  • Helps revive dry, colored, heat-damaged, and breakage-prone hair
  • Deeply nourishes, conditions, and smooths hair for silkier, softer strands
  • Helps increase volume and shine while reducing shedding and breakage
  • Helps to soothe scalp irritation or dryness

Proven Results

97%
Hair build up reduced by
81%
Hair shine increased by
74%
Hair frizz reduced by
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After 4 Weeks
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Before
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After 4 Weeks
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Before
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After 4 Weeks
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Before
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After 4 Weeks
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Before
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After 4 Weeks

**In a 4-week Clinical Trial of 35 m/f, ages 18+.

The Science of TFC8® 

Our original patented technology.

What It Is 

A precise blend of high-grade vitamins, lipids, and high-performing, proprietary peptides. 

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How It Works

Improves cell communication and enhances natural renewal processes.

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What It Does

Combats signs of aging and damage, supporting continuous, visible renewal of scalp and hair.

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Who It’s For

Designed for all scalp and hair types.

CLEAN & HIGH PERFORMING

Key Ingredients

Powered by our proprietary TFC8® technology and formulated with deeply conditioning, smoothing, and restorative ingredients.

TFC8®

Supports cell communication and creates the optimal environment for continuous, visible renewal.

Moringa Oil

A deeply conditioning oil that helps restore dry, damaged hair, support moisture retention, and soothe the scalp.

Black Oat Complex

Helps improve hair's surface structure, increasing smoothness, gloss, and bounce, while helping prevent split ends.

Brassica Seed Extract

Conditions, helps restore and prevent damage, locks in moisture, and tames frizz for nourished, smooth, shiny hair.

Baobab Oil

A fatty-acid-rich oil that strengthens and smooths dry, brittle strands while preventing frizz.

Pomegranate Seed Oil

A natural, cold-pressed oil rich in antioxidants and essential fatty acids that helps strengthen hair and boost shine.

Geranium & Rose Essential Oil Blend

Essential oils known to help relax and soothe.

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How to Apply

Apply to Wet Hair

  1. Massage gently into the scalp and hair, daily or as needed
  2. Rinse and repeat as required
  3. For best results, follow with The Rich Conditioner 

Your Streamlined Routine

Step 1 Shampoo
The Rich Shampoo

The Rich Shampoo

Rich, deeply nourishing cream shampoo
From €48
1 Size
1 Size
Step 2 Conditioner
The Rich Conditioner

The Rich Conditioner

Deeply conditions dry, damaged hair, softens & smooths
From €48
1 Size
1 Size
Step 3 Scalp
The Scalp Treatment

The Scalp Treatment

Supports scalp health & helps reduce shedding
From €68
1 Size
1 Size
Step 4 Oil
The Hair Oil

The Hair Oil

Nourishes, reduces breakage, & boosts shine
From €44
1 Size
1 Size

FAQS

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AUTO-REPLENISHMENT

Stay Consistent. Stay Replenished.

Maintain your routine without interruption. Auto-Replenishment ensures your AB essentials arrive exactly when you need them, supporting consistent, visible results.

  • Save 20% on most Augustinus Bader products
  • Complimentary standard delivery
  • Easily pause or cancel your plan (after a minimum of 3 delivery cycles)
  • Earn loyalty points on every order
  • Add products to your delivery at an exclusive subscriber price
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