95%

agree skin looks more luminous

98%

agree skin feels soft, supple and more elastic

93%

agree fine lines and wrinkles appear reduced

* In a 12-week Clinical Trial of 30 m/f, ages 18-65.

Best Revitalising Serum

2024 Marie Claire Beauty Awards

2023 Insider Icons

WWD Beauty Inc

UK Future Of Beauty Awards 2022

ELLE

The Serum

Targets loss of elasticity, fine lines and wrinkles – deeply hydrating, firming, and supporting skin barrier function. Powered by TFC8®.

Key Benefits

Helps support the natural production of collagen
Improves elasticity for firmer, smoother skin
Reduces and helps prevent the appearance of fine lines and wrinkles
Supports skin barrier function and resilience
Deeply hydrates while locking in moisture for a refreshed complexion
Protects against environmental aggressors and oxidative stress

Proven Results

98% agree skin feels plump and firmer.
93% agree fine lines and wrinkles appear reduced.
99% agree skin feels instantly and deeply hydrated.
99% agree skin barrier function feels improved.
91% agree skin looks healthier than ever before.

Ideal for

Ingredients

TFC8® – supports skin cell communication for continuous, visible renewal
Edelweiss Extract – helps visibly firm and smooth wrinkles
Polysaccharide Moisture Complex – helps to rehydrate from within and prevents water loss
Resveratrol – supports the skin barrier, resilience, and defense against premature aging
Non-comedogenic. Vegan formula. Free from common irritants, including fragrance, parabens, sulfates, and mineral oils.

Proven Results

3.5x: Skin firmness improved by over

85%: The appearance of wrinkles reduced by

3.5x: Skin hydration improved by over

*In a 12-week Clinical Trial of 30 women and men between the ages of 18 - 65.

98%: agree skin feels plump and firmer

93%: agree fine lines and wrinkles appear reduced

99%: agree skin feels instantly and deeply hydrated

**In a 12-week Consumer Perception Study of 107 women and men between the ages of 18 - 65.

The Science of TFC8®

Our original patented technology.

What It Is

A precise blend of high-grade vitamins, lipids, and high-performing, proprietary peptides naturally found in skin.

How It Works

Improves skin cellular communication and enhances the skin’s natural renewal processes.

What It Does

Combats visible signs of aging and damage, supporting continuous renewal and visible rejuvenation.

Who It’s For

Designed for all skin types with visible signs of aging and damage.

CLEAN & HIGH PERFORMING

Key Ingredients

Powered by our proprietary TFC8® technology and formulated with firming Edelweiss Extract, antioxidant-rich Resveratrol, and moisture barrier supporting Polysaccharide Moisture Complex.

TFC8®

Supports skin cell communication and creates the optimal environment for continuous, visible renewal.

Edelweiss Extract

Known to help visibly lift, smooth and tighten sagging skin and wrinkles while protecting against oxidative stresses.

Polysaccharide Moisture Complex

Helps rehydrate from within and prevents water loss for a fresh, supple, soft complexion.

Resveratrol

A powerful antioxidant, it supports the skin barrier, reduces oxidative stress, and protects against premature aging.

Sodium Hyaluronate

Attracts and retains moisture, visibly reducing fine lines and leaving skin plumper, firmer, and healthier-looking.

Pomegranate Peel Extract

An antioxidant-rich extract that helps soothe and protect the skin from environmental damage.

Rice Bran Oil

Rich in oleic and linoleic acid, it protects the skin barrier and moisturizes.

Squalane

An intensely hydrating oil that attracts and helps retain moisture for supple, radiant skin with greater bounceback.

How to Apply

Apply in the morning and evening on clean, dry skin

Dispense 2 pumps into hands
In upward, sweeping motions, smooth over the face, neck, and decollete
Follow with your AB skincare routine

Your Streamlined Routine

Step 1 Cleanser

The Cream Cleansing Gel

Gentle gel cleanser that soothes & revitalizes

From £22

2 Sizes

Step 2 Serum

The Serum

Hydration, elasticity & barrier support

From £232

3 Sizes

Step 3 Moisturizer

The Rich Cream

Deep nourishment for normal to dry skin

From £80

4 Sizes

Step 4 Eye

The Rich Eye Cream

Deeply nourishing, smoothing & firming eye cream

From £136

1 Size

FAQS

Is it suitable for all skin types, including sensitive skin?

Can I use it with my other products and actives?

Is it fragrance-free, cruelty-free, and vegan formulated?

Is it pregnancy and breast-feeding-safe?

Is the packaging recyclable?

Partially, the outer carton, and aluminum Nomad shell across all sizes of The Serum are recyclable. The 15ml and 30ml cap is also recyclable. The 50ml cap is not recyclable.

The inner bottle is not recyclable in any size. The glass base is separable – the inner aluminium flute is recyclable, while the glass outer is not.

Recycling facilities vary by region, so please check your local guidelines.

Do I use this in place of The Cream/The Rich Cream?

Find Your Serum

Product comparison
	The Vitamin C Serum From £232 1 Size	The Serum From £232 3 Sizes	The Retinol Serum From £150 3 Sizes	The Elixir From £348 1 Size
Key Benefits	Key Benefits Evening & Brightening	Key Benefits Firming & Hydrating	Key Benefits Smoothing & Refining	Key Benefits Accelerated Renewal & Rapid Skin Lifting
Ideal For	Ideal For Dull, uneven, or sun-damaged skin	Ideal For Skin in need of hydration and firmness	Ideal For Oily, blemish-prone, textured, or mature skin	Ideal For Mature, sagging, textured skin
Texture	Texture Cushiony, water-light serum	Texture Lightweight cream serum	Texture Refreshing cream serum	Texture Luxurious, silky serum

AUTO-REPLENISHMENT

Stay Consistent. Stay Replenished.

Maintain your routine without interruption. Auto-Replenishment ensures your AB essentials arrive exactly when you need them, supporting consistent, visible results.

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Free from

Proven Results

Key Ingredients

TFC8®

Edelweiss Extract

Polysaccharide Moisture Complex

Resveratrol

Sodium Hyaluronate

Pomegranate Peel Extract

Rice Bran Oil

Squalane

How to Apply

Your Streamlined Routine

The Cream Cleansing Gel

The Serum

The Rich Cream

The Rich Eye Cream

Find Your Serum

The Vitamin C Serum

The Serum

The Retinol Serum

The Elixir

Stay Consistent. Stay Replenished.

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