How did a 60-year-old academic from Leipzig become the fashionistas’ new crush? They swear he can make them look younger, of course. Harriet Walker meets Augustinus Bader, the professor behind a bottle of £200 skin cream.
Victoria Beckham thinks it’s “AMAZING” and Vanity Fair described it as a “real-life time machine” – meet the wrinkle cream for which the A-list are prepared to pay £8 a squirt. Net-A-Porter can barely keep it in stock and the product itself has racked up sales of more than £4.7 million in only two years.
Margot Robbie uses Augustinus Bader, as does Carla Bruni. Rosie Huntington-Whiteley, Naomi Campbell and Yasmin le Bon are all fans. Beckham was so obsessed, she enlisted its creator to come up with a moisturiser for her own range.
I meet Professor Bader, director of applied stem cell biology and cell technology at the University of Leipzig, at the 0.01 per cent Bulgari Hotel in Knightsbridge, London, a few days after he sat front row at Beckham’s fashion week show last month.
What do the 60-year-old German academic’s colleagues make of his new celebrity friends?
“I haven’t told them,” he says nervously. “I said I was going on holiday.”
But they and his students must know about the runaway success of his £205-a-pop face cream? "Most still do not realise," he demurs. "The university is like a village. This is a different planet."
On this planet the cult cream reigns supreme, with skincare brands able to charge what they like to a wealthy snake oil demographic that is desperate to turn back the clock.
The moment of incontrovertible truth for me came not with the erasing of the ladder of creases in my forehead - although I convince myself I can see a tiny difference after ten days' use of Bader's cream - but when I rubbed a dollop (maybe £20 worth) on a particularly stubborn, red-raw patch of eczema that had been troubling me for months. It was gone the next morning.
"Inflammation is a positive sign, because it activates yor stem cells to go into the repair process," Bader explains. "What the cream does is repair the mcro-environment around the inflammation so the stem cells can get to work."
Read the full article at TheTimes.co.uk