The cult skin and hair care brand appears in the fourth episode of the highly anticipated series - aired August 15th, 2024.
E4, S4, “The Grey Area”.
The Grey Area
The latest installment of the Netflix phenomenon shows Emily and her team developing a creative campaign to celebrate a new launch for Augustinus Bader’s science-backed hair care line. An ‘open secret’ among celebrities like Victoria Beckham, AB are well known for their clinically proven, luxury skin and hair care products.
‘Shining Through’ - their latest innovation in the show - is a hair treatment for women of a certain age who want to embrace authenticity, attitude, and grey hair. Emily pitches an unconventional vignette of the customer as a mature woman who ‘embraces the grey area’ by being open to new kinds of relationships and experiences, finding her glow in the process. Although ‘Shining Through’ is a fictional product, Augustinus Bader’s real-life hair care line features industry-loved favorites like The Rich Shampoo, The Rich Conditioner and The Scalp Treatment. Discover the full range here.
Photo courtesy of Stephanie Branchu / Netflix.
The Power of TFC8®
From the inception of their cult skincare heroes, The Rich Cream and The Cream, Augustinus Bader has expanded its collection of TFC8®-powered products into targeted skincare solutions, body and hair care, providing its customers with clean, high-performing formulas that deliver real results.
All Augustinus Bader topical products are powered by its proprietary TFC8® technology, created by world-renowned stem cell scientist, Professor Bader. Inspired by over 30 years of cutting-edge research, TFC8® guides key nutrients to cells, creating and supporting an optimal environment for cellular renewal. The result is adaptive skin and hair care capable of addressing individualized concerns, be they fine lines and wrinkles, cellulite and stretch marks, or brittle hair and follicle shedding.
Augustinus Bader is excited to be part of the Emily in Paris sensation, famed for its engaging storylines and loyal following of fans who eagerly await Emily’s next adventure. Discover more about AB’s high-performance haircare line here.
POWERED BY TFC8®
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