Moisturiser has had a bumpy ride over the past decade. We absolutely loved it at one point – La Mer’s classic moisturising cream was our skin’s only dream incarnate, and we debated endlessly whether Nivea could have the same effect. Then, we found serums and built a whole wardrobe of brightening, hydrating, smoothing and firming ones, and forgot about our old faithful. But, like all good things in life, it’s now having a second wind.
Healthy skin needs hydration (otherwise known as the right amount of water) to function well and, when skin functions well, it glows: “Moisturiser done well performs an essential role in trapping water in our skin and rebuilding our barrier, which gets depleted through cleansing and environmental challenges,” says Bunting. What we need from a good cream are water-attracting humectants, barrier-boosting ingredients (like ceramides and niacinamide) and occlusive ingredients, like petrolatum, to reduce water evaporating from the surface. More than that, we can expect extra benefits from today’s moisturiser - ingredients that actively work to change the skin, without the need for countless serums.
Breathing new life into the humble cream is a product that has won over the entire beauty industry; Augustinus Bader’s The Cream is already a cult product despite being around for only 18 months, and with good reason. Utilising a “Trigger Factor Complex” that, put simply, talks to skin’s cells, prompting them to work harder, fans love it because it’s a one-stop-shop for brilliantly healthy, luminous skin.