Marie Claire: Augustinus Bader - what’s all the fuss about?
“In this new franchise we ask: what’s all the fuss about? There are so many products and brands that enter stratospheric realms of popularity – going from zero to hero in what feels like a matter of weeks. But why are they so popular? We’ve decided to investigate…
A brand that has gained celeb and beauty-editor interest quite quickly is Augustinus Bader. The super-duper scientific skincare brand is currently only made up of two products – and – but it’s enough to completely convince some; with it being touted as the future of skincare.
You’ve probably spotted the thin blue and rose gold bottles on your Instagram feed (where else?) last year, following the German brand’s initial launch in February 2018.
Created by Professor Augustinus Bader, a Director and Professor of Applied Stem Cell Biology and Cell Technology, the products are inspired by his extensive research into the healing process and treatments. He has dedicated years to helping develop treatments for burns patients, in particular creating a medical-grade Hydrogel that encourages scar-free healing. Using this breakthrough technology, he realised that it could help with a range of conditions – including skin concerns.
And so the brand was created. The two iterations of the face cream are designed to appeal to your personal preference; both deliver active ingredients to the skin, boost cell function and improve the appearance of your complexion.”