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22 March 2019

The Cut: Is This the Secret to Rich-Person Skin?

During Paris Fashion Week, Derek Blasberg and Shailene Woodley attended a birthday party for a . The cream, by Augustinus Bader (pronounced Bah-der), costs $265 for 50 millimeters and has made plenty of other famous friends in the year since its launch. Ashley Graham and celebrity makeup artist Beau Nelson say they’re obsessed. “My skin craves this,” says Kate Bosworth. Victoria Beckham called it “amazing!” on Instagram. And Sting’s facialist, Joanna Czech, got a little sentimental: “In my 30-plus years, it takes a special cream to excite me,” she said, adding, “This cream is unforgettable.”

A husky 59-year-old German, Bader has no Hollywood connections. He’s never attended a fashion show. He’s not Instagram famous. He doesn’t yet advertise. He’s never even worked in beauty before. But despite lacking the many things that can set up a new beauty brand for success, he’s the eponymous creator of a that people are proclaiming “revolutionary” and a “miracle” — the kind of product that throws itself birthday parties in Paris.

Although most brands have moved away from anti-aging language in these politically correct times, Bader has no qualms about it. The website explains that the cream can “visibly reduce the signs of aging and damage caused by environmental stressors, and leave skin looking restored, regenerated and glowing with health.” In other words, it promises to restore the appearance of lost youth, which is still something plenty of people will pay almost $300 for.

Non-celebrities are losing their minds over the stuff, too. After its debut last year, the cream quickly became a best seller. Cassandra Grey, who launched it exclusively at beauty retailer Violet Grey, says it caused a “frenzy,” adding “It was a really overwhelming response.”

The last time a luxury skin-care product came surrounded by this much hype and mystery, it was La Mer, which starts at $85 for just half an ounce and which was produced after consulting a medium. Much like La Mer, Bader’s creation tale involves an enigmatic scientist and a formulation inspired by burn-healing capabilities.

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This is the cream that works.