The Times: Can a £205 cream replace every product in your bathroom? We test it

The Times: Can a £205 cream replace every product in your bathroom? We test it

23 May 2019

“Professor Bader has mastered scientifically proven creams that apply to all skin types."

Victoria Beckham may not be the oracle the world turns to for advice about climate change or geopolitics. However, in the realm of skincare, this is a woman who knows what she’s talking about. A fortysomething who previously suffered from acne and its associated pockmarks, with her own make-up line with Estée Lauder and money to burn on any product that takes her fancy, VB looks fantastic — more fresh-faced at 45 than she was at 20. Moreover, our heroine has been happy to share the cause.


“This is AMAZING!!” announced La Beckham on Instagram of Augustinus Bader The Cream, sparking a flurry of interest among mere mortals yet to hear of this under-the-radar yet hotas-Hades brand. Despite only launching in February last year, the cream has other acolytes who include Dakota Johnson, Alexa Chung, Rosie Huntington-Whiteley, Naomie Harris, Kate Bosworth, Diane Kruger, Carla Bruni-Sarkozy, Courteney Cox, Demi Moore, Yasmin Le Bon and Naomi Campbell.


Cassandra Grey, the founder of the American beauty retailer Violet Grey, has declared Bader the site’s “most successful new to-market launch of all time”. Meanwhile, Newby Hands, the global beauty director at Net-a-Porter, tells me that the range has been “performing exceptionally well” since it appeared on the site in mid-March, with demand so great for the 15ml trial size (£65) it immediately had to be reordered. According to industry sources, the company’s two products — the Cream and the Rich Cream (each £205 for 50ml) — have already garnered $6 million (£4.7 million) in sales.


Asked to describe his breakthrough in layman’s terms, Bader, 60, explains: “What fascinated me was why some wounds healed smoothly and others left scarring. What was new was that I didn’t look at what we could do outside the body with skin transplants, but at what the human body can do inside itself. I felt there had to be something within the body that responded to injury. It didn’t make sense that there were two forms of healing within the same person: one beneficial and one compromised. I needed to figure out the communication signal that told the stem cells how to navigate — the epigenetic signal that can reintroduce forms of healing that the body can do when very young to produce elastic skin.”


Fans of the face creams talk of increased hydration within a week, thereafter minimised scars, frown lines, wrinkles and pigmentation. I’d say one sees an effect even sooner. After three days applying it merely at night, I noticed I was wearing considerably less make-up, while receiving more compliments. Meanwhile, a friend’s facial scar looked significantly less angry after a single use. She’s throwing away the contents of her groaning bathroom cabinet as I type.


Read the full article at The Times