Adding a Serum to Your Skincare Routine

Adding a Serum to Your Skincare Routine

20 October 2023


A basic skincare routine features a cleanser, daily moisturizer, and sunscreen. However, your skin loses elasticity as you age, leading to fine lines, wrinkles, or sagging skin. To prevent the signs of aging and imperfection, revamping your skincare routine with facial serums is the best way to go.

If you're ready to take your skincare routine to the next level and preserve your youthful glow, here's everything you need to know:



Comparing Serums to Other Consistencies 

Think of serums as supplementary products that can enhance your skincare routine. While they may not be necessary, your skin can certainly benefit from them. These powerful products can help resolve challenging imperfections and improve your skin's overall look and feel.

Here's what sets serums apart from other skincare products:


Fewer Ingredients


Face serums are skin care products that contain a concentrated formula of active, skin-loving ingredients. Unlike eye creams, moisturizers, or cleansers, serums typically have only a few ingredients, which allows for a more targeted approach to skin care problems.


Lightweight Texture


Facial serums have a lightweight texture formulated to quickly absorb into your skin without leaving a sticky residue behind. These formulas are more lightweight than eye creams and moisturizers, so start your skincare routine with a serum and then follow it with thicker formulas.


Targeted Approach


Unlike moisturizers and cleansers, hydrating face serums allow a more targeted approach to skincare. If you're worried about crow's feet or wrinkles, consider adding a retinol serum to your nighttime routine. If the issue is uneven skin tone or hyperpigmentation, invest in a face serum with Vitamin C  for glowing skin. 

Although you can find moisturizers and creams containing these ingredients, their formulas are less potent than serums. As such, you may need more than just a daily moisturizer to achieve your desired results.



The Different Types of Face Serums



The abundance of available face serums can be overwhelming when choosing which to add to your routine. Nowadays, there's a serum for everything — from dry skin to aging skin to achieving a glowing complexion. Considering your skincare goals and the areas you want to improve is essential since each serum targets a different skin concern. Here are some of the most popular serum ingredients:




Retinol is one of the most popular anti-aging serums, and it's commonly used as part of a nighttime routine to help eliminate fine lines, wrinkles, and discoloration. When you consistently use a serum like retinol, you can maintain a smooth, plump appearance and your skin's youthful glow. 


Vitamin C


Vitamin C provides that extra boost of antioxidants your skin needs to brighten your complexion, reduce hyperpigmentation, and improve skin tone. Studies also suggest a vitamin C serum can protect your skin against sun damage and protect you from environmental stressors.


Hyaluronic Acid


Hyaluronic acid provides your skin with next-level hydration and helps to lock in moisture and smooth your skin texture. 

These are just a few of the most popular ingredients found in serums within the beauty industry. Many serums combine a potent blend of these ingredients to provide radiant skin while maintaining the integrity of your skin barrier. When selecting serums, it's essential to be mindful of the ingredients and what they can do for your skin.



How to Use Face Serums on the Face

Serums are applied after cleansing and before moisturizing because they are lightweight and contain high concentrations of active ingredients. This placement in your routine ensures that your skin can fully absorb the face serum's nutrients, allowing you to reap all the benefits they offer.

Here's how you can incorporate a face serum into your daily routine:

• After cleansing your face, pat it dry with a washcloth

• Massage a pea-size amount with your hands (avoid applying too much of the face serum to your face, as this can lead to poor absorption)

• Apply directly to your face and smooth into your skin in a sweeping motion

• Be gentle, and don't tug at your skin too much, especially on the fragile skin under your eyes

• Let your skin absorb the active ingredients before continuing with a moisturizer


For best results, we recommend pairing your favorite face serum with The Rich Cream — our ultra-hydrating formula powered by TFC8 to support cellular renewal and improve the complexion's appearance. We recommend applying your favorite face serum in tandem with our daily moisturizer every night and morning. 



Augustinus Bader Face Serum



Say goodbye to your skin's most persistent challenges with The Serum, our expert blend of ingredients that supports total complexion correction, hydration, and renewal. The Serum contains Rice Bran Oil, Edelweiss, Pomegranate Seed extracts, and vitamin C to help revitalize your skin and prevent the appearance of fine lines, wrinkles, and hyperpigmentation. During our 12-week clinical trials, participants saw the appearance of wrinkles reduced by 85% and fine lines by 84%. They also noticed a visual difference in tone, texture, firmness, and elasticity. 



Revamp Your Skincare Routine with Augustinus Bader

What makes our serum different from the rest? It's powered by TFC8® renewal technology and designed to work in synergy with any of our Augustinus Bader facial moisturizers. Our results-driven formulas will target your skincare concerns and help you achieve visually younger-looking skin in as quickly as 12 weeks. 

Start exploring our collection of skincare essentials today.


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