ELLE’s annual Future of Beauty Awards recognize the most exciting innovations in skin, hair, treatments, makeup, and fragrance - plus the game-changing beauty innovators and initiatives to know now.
“We always thought 2020 would bring flying cars, robot butlers, and beauty products that do almost all the work for you. And after more than 600 brands submitted their most unique and futuristic launches for our second annual Future of Beauty breakthroughs, it turns out that even without airborne vehicles or AI that can pick up our clothes, we’re in pretty excellent shape on the last one.
Our beauty team combed through the 647 entries, narrowing it down to the top 48 contenders. Next, we enlisted a panel of genius-level judges (you probably recognize a few of them from your Instagram feed) to select their favorites in their given field. By the time this very story made it online, there will have been more than 2,903 emails sent regarding this piece. And every single one was worth it (seriously) to bring you these judge-approved, award-winning breakthroughs of the year.”
Future of Beauty 2020 - The Essence
“Exfoliating toners of the past burned when you put them on. But this futuristic formula is spiked with white peony flower and wasabi ferment, as well as the brand’s proprietary TFC8 complex (which has won cult-status among beauty editors and celebs), for a silky, hydrating experience that makes skin look fresher and more even-toned - no sting required.”
Thank you ELLE - we’re honored to take home our second Future of Beauty Award in as many years.