Today’s consumers aren’t just looking at what’s in the products they purchase–they want to know what’s not in them, too. Food should be free of GMOs, plastics shouldn’t contain BPA, and more and more people are avoiding household cleaners with strong chemicals.
It’s not a surprise that clean skincare –in which products are promoted as free from harmful chemicals–has become one of the hottest industry trends. The clean beauty sector of the cosmetics/personal care market should increase to $22 billion by 2024.
But clean isn’t always clear-cut. While some products are touted as “clean,” others are billed as “natural,” “organic,” or “green.” But those labels are typically defined by a brand; the U.S. Food and Drug Administration, for instance, does not have a specific definition to apply to clean beauty products.
Plus, different brands have different standards for what ingredients they consider unclean, and even the U.S. and the E.U. don’t agree on what ingredients are considered harmful or toxic in skincare. Similarly, industry watchdog groups also may not agree on what constitutes a clean skincare product.
So the concept of clean skincare can be confusing. That’s why it’s important to use skincare products from a brand you trust. The company should apply rigorous scientific research to its skincare formulations and put its products through consumer and clinical testing. This gives you reassurance that the skincare products you use every day aren’t just good for you–they’re effective, too.
Why Is Clean Beauty So Popular?
The popularity of clean beauty is part of an overarching movement towards clean living. It’s an emphasis on wellness that can encompass everything from naturopathic and holistic medicine, essential oils, healthy eating, and a focus on mindfulness in yoga and meditation.
The clean movement isn’t just focused on the individual–products should be good for the planet as well as your skin. Some companies won’t test on animals, while others avoid ingredients or packaging that aren’t environmentally friendly.
It makes sense, of course, that if you are taking care of yourself and watching what you put in your body, you’ll be conscientious about what you’re putting on your body. For instance, instead of using a body moisturizer with fragrance and parabens, you’d prefer a product like The Body Lotion. This body moisturizer is formulated with vitamins, botanicals, and other ingredients that nourish the skin. When you use skincare with high-quality, clean actives, you will notice a difference in the appearance of your skin’s tone and texture, with a healthy-looking glow.
What Does All-Natural Mean in Skincare?
As with clean beauty, there’s no official definition of all-natural. Generally, it’s used to signify that a product’s ingredients are not synthetic, but are chemicals that are found in nature.
What Is the Difference Between Natural and Organic Skincare?
When it comes to clean beauty skincare, natural products aren’t necessarily organic. Unlike the more relaxed standards governing the FDA’s personal care oversight, the U.S. Agriculture Department (USDA) has specific organic labeling criteria: “100% organic” (the product is made entirely of ingredients from organic sources), “organic” (made with a minimum 95% organic ingredients), and “made with organic ingredients” (at least 70% organic ingredients).
Our Clean Skincare Values
All of our innovative products combine clean beauty and clean science. Professor Augustinus Bader uses his expertise to formulate scientifically backed skincare products that adhere to a strong set of green values. This commitment to clean, effective skincare includes:
- Vegan options
- Sustainably sourced ingredients
- Carbon-balancing paper
- Sustainable packaging certified by the Forest Stewardship Council (FSC)
- One Tree Planted partners
We’ve selected our ingredients, such as potent botanicals and clean actives, to work synergistically with our proprietary TFC8® skincare technology. Additionally, these clean, bio-engineered actives also help reduce the impact on the environment.
- Sodium lauryl sulfate (SLS)
- Sodium laureth sulfate (SLES)
- Diethanolamine (DEA)
- Heavy metals
- Petrolatum, mineral oil, or paraffin
- Unnecessary preservatives, solvents, and emulsifiers
Our product line packaging also makes a positive environmental impact:
- About 80% of primary product containers are fully recyclable.
- Around 90% of secondary containers are fully recyclable.
- An estimated 70% of packaging is free of plastic, and we continue to move toward more sustainable materials.
- Our packaging is ECOCERT/COSMOS certified.
For us, clean beauty uses scientific research and sustainable practices to create skincare products that support the human body’s biological processes, promoting its innate capacity for renewal. Skin is nourished and conditioned, so it looks its best over the long term.