It actually lives up to the hype
If there’s one beauty brand that significantly changed me last year, it’s Augustinus Bader. Mostly because I never thought I’d get hooked on a $215 eye cream, but here we are. Like many of my beauty industry colleagues, I’ve long subscribed to the “eye creams are a gentle scam” model of thinking. That doesn’t mean I leave the delicate skin around my eyes completely untouched, but I usually call it a day after treating the area with my regular hydrating moisturizer. It doesn’t do much in terms of making me look or feel more awake; that’s what coffee is for.
So what changed my mind? Augustinus Bader, bottlers of skin-care magic. Since the brand launched in 2018, it has quickly become the most raved-about secret in beauty. Its cult favorite moisturizer—simply dubbed The Cream - has legions of celebrity fans including Ashley Graham, Kate Bosworth, and Victoria Beckham and a Glamour Beauty Award for best moisturizer. The hype extends to beauty editors too; never have I seen a single brand name dropped so much in my Instagram DMs. When I heard that an eye cream was joining the lineup, I had to see if it lived up to my experience with the The Cream (and if it could surpass my lackluster expectations for an eye product).
I first tried The Eye Cream on a regular weekday, which means I was in dire need of both coffee and sleep. After finishing the rest of my morning skin-care routine, I popped the metal eye cream bottle out of its very chic refillable container and carefully dispensed half a pump on my ring finger. Immediately, I noticed that the formula was both lightweight and intensely moisturizing. It sank in right away, allowing me to easily layer makeup over it, but it kept the skin around my eyes feeling dewy and firm, as if I’d treated it to layers of serum and cream.
As I continued to apply it twice daily throughout the following weeks, I realized that the effects were comparable to results I normally only saw when using gel eye masks and a cooling roller. Both powder and cream products glided onto my skin more smoothly, my morning puffiness receded, and my dark circles even looked marginally brighter, something I’d rarely attributed to a skin-care product.