InStyle: You Can Expect to See This Face Cream Everywhere This Year

InStyle: You Can Expect to See This Face Cream Everywhere This Year

27 March 2019
"The Cream actually does what thousands of brands have been trying to do (or claiming to do) for decades: make your skin heal faster and look younger."

"The Cream actually does what thousands of brands have been trying to do (or claiming to do) for decades: make your skin heal faster and look younger."

"Augustinus Bader never had any intension of creating a skincare brand for consumers. Ironically, the medical professional who has spent over 30 years researching clinical developments in stem cell science, became the skincare world's BFF (and his singular product, a cult-classic) in less than 12 months. And you can expect that popularity to continue to grow right through 2019.

He didn't do it through Instagrammable packaging, a cute name, or an affordable price-tag, but by creating a face cream, simply dubbed The Cream, that actually does what thousands of brands have been trying to do (or claiming to do) for decades: make your skin heal faster and look younger.

"I had never considered launching a consumer skincare brand," Bader reveals. "My experience is as a physician and as a research scientist. When I met Charles Rosier the brand’s co-founder, I was working on a treatment to create scar-free healing in children suffering from severe burns. I was also developing treatments for patients with diabetic wounds, as well as other stem cell-based treatments."

After finding it challenging to secure funding for the clinical trials he needed to bring a wound gel to the market, his co-founder suggested raising awareness to his work and funding those trials another way: by launching a skincare range."