Called The Body Cream, Augustinus Bader’s latest product is meant to bring the benefits of its proprietary “trigger factor” technology to the body, according to chief executive officer Maureen Case. The Body Cream costs $155 for 170ml., which the brand estimates could last about six weeks, depending on usage. It launches July 15 with Violet Grey and online, and will roll out to other retailers in September.
The Body Cream contains Augustinus Bader’s signature technology TFC8, which aims to guide nutrients to the skin’s stem cells to prompt renewal, as well as Brazilian Candeia Oil, meant to help the skin barrier, and Shea Butter. The technology was discovered by scientist and professor Augustinus Bader, who developed it originally for wound creams.
Augustinus Bader’s namesake skin-care range.
According to Case, body products were a common ask from dedicated users of The Cream, Augustinus’ first cult product. “Every woman I met said, what are you going to do for the body?...It’s very difficult to really improve the appearance of cellulite and stretch marks, and we believe this cream could really be revolutionary,” Case said. The brand performed a user trial on 55 people over 28 days — users said they felt moisturized and that their skin texture had improved, according to the brand. Augustinus Bader is also planning clinical trials around The Body Cream.
“The objectives for the body are slightly different because people are more concerned about cellulite or stretch marks, etc. So Augustinus and the team have worked specifically on trying to fix the issue that are the main concern of people for their body. The good news is a lot of those issues are in some ways a form of micro scarring, so this knowledge on nourishing the skin environment so the skin works at its best, applied to the face cream, a lot of it has the same basis for the body cream,” said Charles Rosier, the brand’s cofounder.
Taken from WWD.com