Vogue: Augustinus Bader on creating a moisturiser that literally every beauty editor in the world uses

"You’d be searching for some time to find a beauty editor who doesn’t have an iconic blue bottle on their beauty shelf"

Given the sheer variety of beauty products in the industry, it’s a rarity to find that one single moisturiser is hailed as a favourite across the globe. We know that beauty is not a one-size-fits-all approach and moisturisers, being an essential part of any skincare regimen, are perhaps one of the most divisive products of all. But you’d be searching for some time to find a beauty editor—or even a celebrity—who doesn’t have an iconic blue bottle of Augustinus Bader’s The Cream on their beauty shelf. That’s despite the price tag being AUD $405, USD $265, GBP £205. So what makes this moisturiser so universally effective?

 

“This skincare product is not a filler and not make-up; it’s something that is state-of-the-art and contributes in a rational, scientific way,” shares Professor Augustinus Bader himself, in an email exchange with Vogue. “The Cream's innovation is a specific understanding of what the stem cells in your skin need to trigger your own skin to fix itself naturally.” In other words, this moisturiser not only hydrates the skin but achieves increased hydration over time. “Whereas some moisturisers simply do their job for the day in hand, this one works to improve the skin in the long term. After three to four weeks of using this, you'll see a big difference in skin quality.”

 

 

Bader, who is a world-leading stem cell and biomedical scientist, famously infused more than 20 years of research and innovation in his specific field into the product. Augustinus Bader The Cream is based on his knowledge of how the skin heals itself after a wound. “My approach to skincare focuses primarily on respecting first and foremost human skin physiology and skin health,” Professor Bader says. “The development of the skincare is based on my understanding of wound healing processes from my medical research in the field of stem cell science. The technology has been formulated to activate skin renewal processes based on stem cell microenvironmental repair, something that no other product on the market can do.”

 Read the full article at Vogue.com

Back to News & press