Using the right shampoo and conditioner can make a big difference in your hair's health. When shopping for the best shampoo and conditioner for hair, always consider your unique needs, concerns, and hair type. Here's how to get started:
Understanding Your Hair Type and Scalp Condition
Everyone's hair is different, which is why our hair requires different nutrients and formulas. When exploring options, your hair type and scalp condition should always be top of mind to ensure you find a shampoo and conditioner that aligns with your unique needs. You may also need to adjust your hair washing schedule or incorporate other supplementary products into your routine for optimal results.
Key Ingredients to Look For
Even though everyone's hair is different, there are a few key ingredients to look for when exploring different shampoos and conditioners for hair, including:
- Argan oil
- Coconut oil
- Biotin
- Vitamin E
- Avocado Oil
Best Shampoo and Conditioner Recommendations
Whether you have dry, frizzy hair or curly locks you want to tame, there are many different shampoos and conditioners to choose from, but not all are created equally. Here are our expert recommendations based on your unique needs.
Best Shampoo for Thinning Hair
If your hair is thinning, you'll want to look for a shampoo that can help stimulate hair growth and improve scalp health. The Shampoo is formulated with nutrients like Maca Root Extract and Shikakai Extract to help strengthen the hair follicles and support hair growth.
You may want to consider pairing it with a supplementary product like The Scalp Treatment. This innovative serum is designed to help reduce shedding and stimulate hair growth. During our 12-week user trials, 95% of participants agreed The Scalp Treatment helps prevent hair loss, and 92% agreed it helps encourage new hair growth.**


Best Shampoo for Oily Hair
If you struggle with oily hair, you may need to wash your hair less often to avoid triggering overproduction. When you wash your hair too frequently, it can cause excess sebum production, leaving you with a greasy scalp.
The Shampoo is a lightweight, gentle foaming formula that won't weigh down your hair. It's formulated to help cleanse and hydrate the scalp. During our 12-week user trials, 99% of participants agreed the formula does not leave any residue behind.**
Best Shampoo for Dandruff
If you struggle with dandruff, you’ll want to be more mindful of the shampoo and conditioners you use for your hair. Some ingredients can trigger the production of Malassezia yeast, which can cause yellow, flaky skin, dryness, and an itchy scalp. If you have dandruff, you may want to speak with a dermatologist to discuss medicated options.
Best Shampoo for Dry Scalp
A dry scalp can be caused by overwashing, eczema, or hormonal imbalances. The best way to combat dry, itchy skin is to ensure your scalp has enough moisture to maintain the natural oils. Shampoos with hydrating nutrients can help hydrate the scalp and individual hair follicles, improving hydration and eliminating irritation.
The Rich Shampoo is designed to help soothe scalp dryness and irritation. It's formulated with nutrients like Moringa Oil and Black Oat Complex to help soothe, hydrate, and improve scalp health.
Best Shampoo for Men
Many men struggle with hair loss and thinning, which can negatively impact one’s confidence. To combat these challenges, you’ll need a formula like The Shampoo.
The Shampoo won’t strip your hair of its natural oils and is formulated with nutrients that can help stimulate hair growth. We recommend pairing The Shampoo with a hair supplement like Hair Revitalizing Complex for optimal results.
Best Shampoo for Curly Hair
To maintain your natural curl pattern, you’ll want to look for shampoos with hydrating, lightweight ingredients. You’ll also want to avoid harsh ingredients like parabens, sulfates, or silicones. These harsh ingredients can strip the natural oils on your scalp, leaving you with dull, undefined curls. The Rich Shampoo is a hydrating formula that won't weigh down your curls. It also doesn't contain any synthetic ingredients.
Best Shampoo for Hair Loss
If you’re struggling with hair loss, you’ll need a formula that helps reduce shedding and strengthens your hair follicles. Formulas like The Shampoo are formulated with Watercress and Indian Cress Extracts and Maca Root Extract to help support the hair and stimulate growth. During our 12-week user trials, 100% of participants felt The Shampoo helped decrease hair breakage, and 99% agreed The Shampoo helps improve hair growth.** This formula is also one of the best shampoos for hair growth.
Best Shampoo for Dry Hair
Dry hair needs a nourishing formula to help reduce breakage and achieve silkier, softer strands. The Rich Shampoo is formulated for extra-dry or breakage-prone hair. It’s formulated with ingredients like Brassica Seed Extra to help lock in moisture and boost shine.


Best Shampoo for Color-Treated Hair
Shampoos made for color-treated hair feature clean, gentle ingredients without sulfates. Color-safe shampoos can also help prevent fading, helping you maintain the look and feel of your hair for longer. The Rich Shampoo is an irritant-free formula designed with Moringa Oil, a key nutrient for color-treated hair. It’s formulated to help soothe scalp irritation, reduce frizz, and improve shine. During our 4-week consumer perception study, 97% of participants agreed that the Rich Shampoo helps restore hair from color and heat damage.*
Best Shampoo for Fine Hair
If your goal is thicker, fuller hair, you’ll need a formula that helps improve hair health and stimulates hair growth. The Shampoo is formulated with innovative nutrients that support keratin production to help improve hair structure. During our 12-week clinical trials, 98% agreed their hair appears fuller; in user trials, 98% agreed their hair feels thicker after using The Shampoo.*
How to Pair Shampoo with the Right Conditioner
The conditioner you choose to pair with your shampoo should address the same concerns as your shampoo and be formulated for your unique hair type. Most shampoos come with a matching conditioner formulated with ingredients that complement one another. The Rich Conditioner and The Conditioner are expertly made to pair with the shampoos mentioned above.
Wrapping Up: Your Guide to Healthier, Happier Hair
The best way to optimize your hair health is to look for products that work well with your hair type. Products expertly formulated to address your unique concerns will deliver the best results for your unique needs.
At Augustinus Bader, our formulas are backed by science and use effective active ingredients to support hair health. Our shampoos and conditioners are powered using TFC8® technology, which helps guide key nutrients to the individual hair follicles.
Ready to get started? Shop our haircare collection today.
*In a 4-week Consumer Perception Study of 105 m/f, ages 18+.
**In a 12-week Consumer Perception Study of 105 women and men with all hair types.