Stylist: Could these international beauty hubs be the next K-Beauty?

Stylist: Could these international beauty hubs be the next K-Beauty?

08 August 2019

”Move over French pharmacy remedies. Step aside K-Beauty. The latest innovations in skincare are from Germany, New Zealand and Ireland.”

Korea’s 12-step skincare, complete with snail slime serums and Happy Meal-like packaging, hit the international beauty scene with full force several years ago. Since then, there’s been a spotlight on what different countries have to offer, honing in on native ingredients, ancient practices and modern advancements

After the success of French pharmacies and American drugstore culture comes offerings from green Ireland, lab-geek Germany, and environmentally-conscious New Zealand. We discover the notable brands that capture the best of their country and are worth the international shipping fees.


Beauty buyers are flocking to Germany’s cutting-edge brands thanks to the extensive research, dermatological credentials and streamlined ingredient lists involved in creating their products.

Augustinus Bader The Body Cream, £130

Biomedical scientist Augustinus Bader didn’t plan to launch a beauty brand but on discovering a molecular complex that triggers lazy stem cells to repair skin faster, he decided to funnel this technology into skincare to fund his medical research. His moisturiser quickly reached cult status and now comes in a body version to bolster skin from the neck down.