Bliss: What propelled you to start your brand?
Professor Bader: The reason we launched the skincare brand was to provide a platform to allow for the continued research and development of treatments that alleviate suffering for those afflicted by severe burns and wounds. We have created a circular process—the research allows the commercial activity to be disruptive and competitive—and in turn, the skincare activity will finance the research.
Bliss: How has your career in medicine and your experience as a scientist informed the brand?
Professor Bader: When it comes to our skincare, we are not traditional beauty developers; we have decades of scientific research behind our products. My approach to skincare focuses primarily on respecting, first and foremost, human skin physiology and skin health and we will only release products that bring a real solution to our customers. It’s about maintaining the highest efficacy levels while viewing the long-term goal of better overall skin health. In this respect, we are pioneers in our niche.
Bliss: It took two years for you to be convinced to launch a skincare product. When did you decide it was something you wanted to do and why?
Professor Bader: It was Charles Rosier, my partner in this enterprise, who had the vision to apply the technology to skincare consumer products in order to fund my research. He thought if the technology could turn burned skin into perfect skin, then the know-how could be used to develop an innovative skincare to help with wrinkles. At the time, the idea did not wholly convince me, but I started to prototype a skincare product with certain patients with problematic or fragile skin. The creams made a real difference to the people, and they kept coming back asking for more. After two years of Charles’ perseverance, I finally understood this potential to apply this knowledge of intrinsic stem cell communication to develop a skincare-approved product.
Learn more about our Founder here.
Read the full article at Forbes.com