Rosier decided to step in and co-found a consumer-centric version of the company in 2018. He thought a skincare brand could help fuel Bader’s greater work — “he’s the brain doing the research, I’m the guy behind the scenes,” he said. The line has gone on to earn accolades among Hollywood celebrities for its rejuvenating effect, not just its medical expertise. That was by design — in lieu of a pricy marketing campaigns or influencers, the company distributed samples through a personal connection in Los Angeles in its early days.
Since then, Augustinus Bader has slowly added new products to its line-up to complement its cult status “The Cream” and “The Rich Cream,” which retail for $265. The company expects to earn $70 million in 2020, up from an estimated $24 million in 2019 — but Rosier doesn’t see the company putting dozens of products on store shelves (or online, where it makes most of its sales), despite the demand.
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