How to Use a Cleansing Balm

How to Use a Cleansing Balm

23 June 2023


Do you have an obsession with the convenience of makeup wipes? After a long day, do you find yourself automatically reaching for a wipe? While they may seem easy and convenient, makeup wipes actually pose potential skin risks, despite their ease of use.

Makeup wipes often contain alcohol that upsets the delicate pH balance of your skin, leading to irritation and small tears. These wipes do not properly cleanse the skin of makeup, sunscreen, or dirt — they shift the impurities around your skin, leaving your pores clogged and potentially causing further irritation.

Thankfully, there's another solution. Cleansing balms are a skin-loving alternative formulated to cleanse the skin without stripping its natural oils. 

If you've never tried a cleansing balm, you're in for a treat!

This guide will walk you through how to use cleansing balm so you can officially say goodbye to makeup wipes for good. 


What Is a Cleansing Balm?



A cleansing balm is like a makeup wipe but less harmful to your skin. An oil-based formula designed to melt away makeup, dirt, grime, and imperfections, cleansing balms usually contain nutrient-rich, hydrating ingredients that refresh and revitalize your face after every use. 

Product consistency is the biggest difference between how a cleansing balm works and other cleansers. When mixed with water, the cleansing balm's solid texture transforms into a luxurious milky consistency, offering a spa-like quality that turns makeup removal into a gentle and relaxing process.



What Are the Benefits of Adding a Cleansing Balm to My Skincare Routine?

Melts Away Your Makeup

A cleansing balm literally melts away makeup, leftover SPF, dirt, residue, and anything else hiding in your pores, leaving your skin refreshed, revived, and prepped for the rest of your skincare routine. 

Hydrates the Skin

An effective cleansing balm contains hydrating ingredients that make your skin soft and supple. If you have dry skin or need an extra hydration boost, ensure your cleansing balm includes hydrating elements like avocado oil and coconut oil. 

Great for Double Cleansing

Double cleansing is the process of washing your face with both water and oil-based cleansers. This method works well for those who wear makeup daily or have oily skin.

If you're considering the double cleansing method, we recommend pairing a cleansing balm with our Cream Cleansing Gel, a revitalizing daily cleanser that reduces redness, calms stressed skin, and locks in moisture to preserve the skin barrier.

Won't Strip the Skin

A major flaw of makeup wipes is the inclusion of alcohol and other well-known irritants in the list of ingredients. Alcohol draws the moisture out of your skin and disrupts its delicate pH balance. Conversely, cleansing balms are gentle, beneficial, and formulated to condition and satiate without damaging the skin barrier. In addition, most cleansing balms are non-comedogenic, which means they won't clog your pores or cause unwanted irritation. 



How to Use a Cleansing Balm



Use your cleansing balm as part of a double-cleanse regimen or by itself as a daily cleanser. Balms are also a perfect addition to your nighttime makeup removal routine. When you find the right product, here's how to use a cleansing balm in your everyday routine:


  • Using your fingertips, massage a pea-sized amount of the balm into dry skin, paying extra attention to areas where dirt, oil, and stubborn makeup accumulate in your T-zone (i.e., under your eyes, chin, or where you struggle with fine lines)
  • Once absorbed, add water to emulsify and continue to massage the balm into your skin
  • After learning how to apply a cleansing balm, soak a cloth in warm water and rub in circular motions until you completely remove makeup, impurities, and excess balm
  • Pat your skin dry, and then start your regular skincare routine



Which Ingredients to Look For

Pay attention to the ingredients on the label before adding a cleansing balm to your skincare routine. Avoid mineral oils, artificial fragrances, and Sodium Lauryl Sulfate, and look for gentle, calming ingredients like these:

Vitamin E

Vitamin E is a powerful antioxidant with anti-inflammatory properties and a restorative skin conditioner that protects your skin's barrier function from unwanted environmental aggressors. 

Coconut Oil

The holy grail of hydration, this moisturizing ingredient is a potent source of fatty acids, enhances skin elasticity, and stimulates collagen production. Fatty acids promote healthy cell function and combat signs of premature aging. 


Squalane is a plant-derived humectant, which means it attracts water and helps your skin retain moisture. This hydrating oil can also strengthen your skin barrier, prevent irritation, and reduce the appearance of fine lines and wrinkles.

Avocado-Olive Fruit Oil Complex

This multifunction plant complex contains potent antioxidants that tackle oxidative skin stress and unwanted signs of premature aging. 



All About the Augustinus Bader Cleansing Balm



If you're ready to ditch makeup wipes, you've come to the right place. TFC8®  technology powers our Cleansing Balm, which contains purifying, gentle botanicals for an ultra-gentle cleanse with every use.

During our 12-week user trials, an overwhelming 98% of participants reported that their skin felt thoroughly cleansed without any drying or stripping sensations. Furthermore, 94% of participants agreed that their complexion appeared radiant and healthy with a noticeable glow.



Stay Cleansed With Augustinus Bader

Now that you understand how cleansing balms work, are you ready to bid farewell to that old pack of makeup wipes and embrace the cleansing power of balms?

If you're tired of pulling and tugging at your skin with a makeup wipe, it's time to upgrade your skincare routine. Our solution is science-backed and clinically tested to deliver results, so you can feel confident about incorporating our products into your skincare routine. 

Our patented technology, Trigger Factor Complex (TFC8®), powers all our skincare essentials and supports and creates an optimal environment for your body's natural renewal processes.

Start shopping today to experience it for yourself.


Part gentle exfoliant, part toner, part hydrating essence
From $32.00
Revitalising cleanser to purify & renew your complexion
From $24.00
Purifying daily cleanser that gently lifts away impurities
Balm cleanser that melts into a luxurious milky texture