W Mag: Putting Augustinus Bader’s Latest Cleanser to the Test

“The balm-like texture and odorless formula brings my skin a new level of moisture and clarity that I have never gotten from any product before"

"There’s no doubt about it: Augustinus Bader is the must-have skincare brand of the moment. Formulated by professor Augustinus Bader, who specialized in stem cell research for 30 years, the products meld science with beauty—specializing in skin regeneration to promote radiance and health. But you might have heard of Augustinus Bader through its collaboration with Victoria Beckham on a cell rejuvenating serum (which, coincidentally, was the way a couple of W editors caught wind of the beauty brand). So how do these coveted products work, when tested in the real world? We tried the brand's new hero cleanser, The Cleansing Balm, which was released in late October, and gave our honest opinions."

Alexandra Ben-Gurion, Visuals and Content Director

Had you heard of the brand Augustinus Bader before? What were your opinions of it going into using this product?
I had heard about Augustinus Bader, actually, through our Editor at Large, Lynn Hirschberg. On one of our phone calls she mentioned how Victoria Beckham had collaborated with them and it was FLY-INGGG off the shelves. When we tried to purchase the cream, it was sold out everywhere. I think I gave up the hunt until this recent opportunity to try the brand, but now I am hooked. The hype lives up to the reality!

What is your go-to favorite cleanser and cleansing routine?
My all-time favorite cleanser that truly saved my skin is the Avene Cleanance cleansing gel. It really wipes away everything without drying your skin, plus, I’m a sucker for all French skin care. My cleansing routine usually involves a Neutrogena Moisturizing makeup wipe followed up Avene. This is my version of “double cleansing.” 

How did the Augustinus Bader cleanser work for you?
The Augustinus Bader cleanser was true heaven. It’s in the form of a super soft balm that smells wonderful and really feels like it’s wiping away the day while still being very gentle. I followed the balm with my normal cleansing routine and my skin has definitely improved—less congestion and just overall radiance. I’ve finally found my true double-cleansing technique.

Did the cleanser stand out among others you've used in the past? Would you use it again?
I would happily use the cleanser again and definitely plan on adding it to my routine. The ease, great smell, and softness of the balm is comforting and a nice addition to a morning and evening routine. The cleanser stands out because of its amazingly soft texture

Julia McClatchy, Assistant to the Editor in Chief

 

Had you heard of the brand Augustinus Bader before? What were your opinions of it going into using this product?
Before receiving this product, I had never heard of Augustinus Bader; that being said, I did not have a strong opinion, which allowed me to dive in without bias or expectations.

 

What is your go-to favorite cleanser and cleansing routine?
For years now, my favorite cleanser has been The Ultra Facial Cleanser by Kiehl’s. Typically, I begin my morning and night skin routine by using the cleanser and moisturizing with the Lala Retro Whipped Cream and Shaba Complex Eye serum by Drunk Elephant, followed by their Virgin Luxury Marula Oil and a turn with my jade roller to set. During the evening, I’ll sometimes add a detoxifying mask—my favorite is the Masque Instant Detox by Caudalie. Whether I am preparing my skin for the day or resetting it at night time, I always try to use the same products and keep my regimen aligned, as this is my true secret to clean and healthy skin.

How did the Augustinus Bader cleanser work for you?
Being that I rarely stray from my typical skin care routine, I was hesitant to add the Augustinus Bader cleanser into my rotation. However my uncertainty quickly faded, as I began to reap the benefits of such a well-formulated product. The balm is perfectly lightweight, odorless, and moisturizing—so much so that my skin doesn’t require a second step to remove residual makeup, nor do I need a moisturizer after cleansing.

Did the cleanser stand out among others you've used in the past? Would you use it again?
Absolutely. I've found that the balm-like texture and odorless formula brings my skin a new level of moisture and clarity that I have never gotten from any product before. I definitely plan to continue using this product and am dreading the day it runs out. 

Shop The Cleansing Balm. Read the full article here

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