Introduced in conjunction with the global launch of The Body Cream, this tagline is more than just catchy marketing language. Instead, it speaks to the regenerative power of Augustinus Bader skincare and its singular ability to provide skin cells with the building blocks for repair and renewal. After all, a healthy body is comprised of healthy cells. In the same way that a balanced diet and active lifestyle optimize overall well-being, The Body Cream offers a regimen for cells to deliver the best version of your skin, naturally. The campaign’s accompanying images—shot on a range of models across the gender, color, and age spectrum—also celebrate the body’s capacity for self-healing, with lush, unfiltered close-ups that highlight the singular beauty of healthy skin from the neck down.
Finally, in referencing the role of cellular biology, our campaign seeks to emphasize the most important aspect of Augustinus Bader skincare: the over 30 years of clinical and scientific research that informed the development of The Body Cream, The Rich Cream, and The Cream. Because, even before there was a word for it, Augustinus Bader was in pursuit of self-care.